bad SEO practices will always keep your medical practice on the higher end of page rankings, as
these will lower the quality of your page, and in turn your search engine ranking.
An SEO agency will keep you savvy on the ever-evolving black hat practices, but if you’re approaching
SEO on your own, a few of these practices to steer away from include:
Cloaking
Using scraped content
Keyword spamming
Creating duplicate content
Click fraud practices
Creating doorway pages
2) Create Links
'Link building' means generating inbound links with other high-ranking websites, so that the reliability
and SEO ranking of the linked page can handover to your own. This is one of the main systems we focus
on when boosting a practice search engine ranking.
The trick to link building is this: quality, not in number. Bad links will only damage your SEO ranking, as
Google analyses which sites carry the most trust and authority.
To activate link building, search for sites that are applicable to your own. Building quality, industry-
related links will conclude how effectually this SEO ranking factor works for your company. But don’t
worry if at first you only build links with small sites – this is the first step to making links with bigger
ones.
If you’re a medical practice owner, just knowing which links should be sifted out can be a time-
consuming task in itself. Instead of going at it alone, an SEO company can step in like Webby Desk, and
enhance your practice for you. This means that you can emphasize on running your practice without
having to worry about its search ranking.
3) RankBrain
RankBrain utilizes machine knowledge intelligence to process its search results. Principally, this means
that it shows itself to predict a user’s search, specifically when a lengthier query is being made.
Improving your site for this SEO ranking factor means making sure that you’re always on top of keeping
your metadata and meta descriptions restructured.
What RankBrain does is increase sites based on the significance to a user’s search, and the best way to
optimize your site for this is by generating a page that targets a keyword or key phrase, and other
directly-related phrases.
When targeting these phrases, be sure to keep in mind that Google is opening to alter its algorithms to
comprehend the ‘natural language’ behind search queries. It’s a decent idea then to include a few
speech-like terms, as this will boost your rankings above sites that still only target ‘computer speech’.
